About Us

About Company

Empowering Lives Through Smarter Financial Decisions

Client served over the years

With over 8+ years of advisory experience, we’ve supported individuals, families, and professionals in building long-term financial confidence. Our approach blends education, transparency, and customised strategies to help clients plan, protect, and grow their wealth with clarity.

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Why choose us

Why Clients Choose New Era Advisory

Our advisory philosophy is rooted in trust, clarity, and long-term partnership. We simplify financial decisions and provide strategies that evolve as your life goals change.

95%

Clients who trust our advisory approach

85%

Regular review participation

89%

Client Referrals

Meet the Team Behind Your Financial Success

Ron Ong

Senior Wealth Director

COT Achiever

Jyolin Yap

Wealth Manager

MDRT Achiever

Neo Jing Feng

Wealth Manager

Gabriel Chiam

Wealth Manager

As a young and driven financial adviser, Gabriel is passionate about helping individuals and families build a strong financial foundation early. He is dedicated to continuous learning, staying up to date with industry developments, and delivering personalised solutions with energy, commitment, and a client-first approach.

Charles Soo

Wealth Manager

Charles Soo

Wealth Manager

With a background as a COT (Court of the Table) achiever, Charles brings a strong commitment to professionalism and client service. He believes in building long-term relationships by understanding each client’s unique financial goals and providing practical, personalised guidance to help them navigate every stage of life with confidence.

Rayner Tay

Senior Wealth Manager

COT Achiever

Shaun Mccall

Wealth Manager

COT Achiever

Ken Ong

Wealth Manager

Ken Ong

Wealth Manager

Ken Ong is a passionate Wealth Manager who believes that good financial planning starts with truly understanding a person's life goals. Ken works closely with individuals and families to design personalised strategies covering protection, savings, and long-term wealth building. His friendly and approachable style makes clients feel comfortable discussing their finances openly, leading to more effective and meaningful financial plans.

Cassandra Lui

Wealth Manager

Cassandra Lui

Wealth Manager

Cassandra is a dedicated Wealth Manager who takes a genuine interest in her clients' financial wellbeing. She works closely with individuals and families to build practical financial plans that fit their lifestyle and goals. Known for her approachable nature and clear communication, Cassandra makes the planning process straightforward and stress-free from start to finish.

Vanessa Chua

Wealth Manager

Vanessa Chua

Wealth Manager

An MDRT achiever who is young, driven, and passionate about making a difference, Vanessa is committed to helping clients build a secure financial future with confidence. She believes in creating meaningful, long-term relationships by understanding each client’s unique goals and delivering personalised financial strategies with professionalism, integrity, and care.

Stancio Lok

Senior Wealth Manager

COT Achiever

Ryan Tan

Senior Wealth Manager

COT Achiever

Haiqal Razin

Wealth Manager

MDRT Achiever

Rachel Toh

Wealth Manager

Owen Kuak

Wealth Manager

Owen Kuak

Wealth Manager

Owen brings a strong foundation from his background in banking, giving him a unique edge in understanding both the institutional and personal sides of finance. As a Wealth Manager, he leverages this experience to help clients make smarter decisions around wealth protection, savings, and long-term financial planning. His analytical mindset and client-first approach make complex financial concepts easy to understand and act on.

About us

Home

About Company

Empowering Lives Through Smarter Financial Decisions

Client served over the years

With over 8+ years of advisory experience, we’ve supported individuals, families, and professionals in building long-term financial confidence. Our approach blends education, transparency, and customised strategies to help clients plan, protect, and grow their wealth with clarity.

Why Clients Choose New Era Advisory

Our advisory philosophy is rooted in trust, clarity, and long-term partnership. We simplify financial decisions and provide strategies that evolve as your life goals change.

Meet the Team Behind Your Financial Success

Ron Ong

Jyolin Yap

Neo Jing Feng

Gabriel Chiam

Charles Soo

Rayner Tay

Shaun Mccall

Ken Ong

Cassandra Lui

Vanessa Chua

Stancio Lok

Ryan Tan

Haiqal Razin

Rachel Toh

Owen Kuak

New Era Advisory operates under and represents SG Alliance Pte. Ltd, a licensed financial advisory firm in Singapore.

Information on this site is for general purposes only and is not intended as financial advice. Seek professional guidance before making decisions.

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Our Policy

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About us

Home

About Company

Empowering Lives Through Smarter Financial Decisions

Client served over the years

With over 8+ years of advisory experience, we’ve supported individuals, families, and professionals in building long-term financial confidence. Our approach blends education, transparency, and customised strategies to help clients plan, protect, and grow their wealth with clarity.

Why Clients Choose New Era Advisory

Our advisory philosophy is rooted in trust, clarity, and long-term partnership. We simplify financial decisions and provide strategies that evolve as your life goals change.

Meet the Team Behind Your Financial Success

Ron Ong

Jyolin Yap

Neo Jing Feng

Gabriel Chiam

Charles Soo

Rayner Tay

Shaun Mccall

Ken Ong

Cassandra Lui

Vanessa Chua

Stancio Lok

Ryan Tan

Haiqal Razin

Rachel Toh

Owen Kuak

New Era Advisory operates under and represents SG Alliance Pte. Ltd, a licensed financial advisory firm in Singapore.

Information on this site is for general purposes only and is not intended as financial advice. Seek professional guidance before making decisions.

Main Menu

Our Policy

Get Connected

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